Shimp, Terence A <br/><br/>
Advertising and promotion :   an IMC approach / 
by Terence A Shimp 
 - New Delhi :  Cengage Learning,  c2007. 
 - 650p 
<br/><br/><label>ISBN: </label>9788131504406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.113  / SHI