Kapferer, Jean-Noel <br/><br/>
Strategic brand management: creating and sustaining brand equity long term 
by Jean-Noel Kapferer 
 - 2nd ed 
 - New Delhi  Kogan page  2009 
 - 443p 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP