TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - Strategic brand management: creating and sustaining brand equity long term
SN  - 8175541091
U1  - 658.827 KAP 
PY  - 2009///
CY  - New Delhi
PB  - Kogan page
KW  - Branding
KW  - Brand management
ER  -