Richardson, Neil,  1963 January 25- <br/><br/>
Develop your marketing skills / 
Neil Richardson and Ruth Gosnay. 
 - London ;  New Delhi :  Kogan Page,  c2011. 
 - vi, 168 p. :  ill. ;  22 cm. 
 - Creating success series .
<br/><br/> at the head of title "The Sunday Times" 
<br/><br/>Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered. 
<br/><br/><label>ISBN: </label>9780749462246 
<br/><br/><label>LCCN: </label>2010025183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R5418 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIC