TY  - BOOK
AU  - Richardson,Neil
AU  - Gosnay,Ruth
TI  - Develop your marketing skills
T2  - Creating success series
SN  - 9780749462246
AV  - HF5415 .R5418 2011
U1  - 658.8 22
PY  - 2011///
CY  - London, New Delhi
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - at the head of title "The Sunday Times"; Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered
ER  -