TY  - BOOK
AU  - Alsop,Ronald
TI  - The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset 
T2  - A Wall Street journal book
SN  - 0749443332
AV  - HD59.2 .A47 2004
U1  - 659.2 22
PY  - 2004///
CY  - New York, New Delhi
PB  - Free Press
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Corporations
KW  - Public relations
N1  - Includes index; Pt. 1; Establishing a Good Reputation --; Law 1; Maximize Your Most Powerful Asset --; Law 2; Know Thyself - Measure Your Reputation --; Law 3; Learn to Play to Many Audiences --; Law 4; Live Your Values and Ethics --; Law 5; Be a Model Citizen --; Law 6; Convey a Compelling Corporate Vision --; Law 7; Create Emotional Appeal --; Pt. 2; Keeping that Good Reputation --; Law 8; Recognize Your Shortcomings --; Law 9; Stay Vigilant to Ever-Present Perils --; Law 10; Make Your Employees Your Reputation Champions --; Law 11; Control the Internet Before It Controls You --; Law 12; Speak with a Single Voice --; Law 13; Beware the Dangers of Reputation Rub-off --; Pt. 3; Repairing a Damaged Reputation --; Law 14; Manage Crises with Finesse --; Law 15; Fix It Right the First Time --; Law 16; Never Underestimate the Public's Cynicism --; Law 17; Remember - Being Defensive Is Offensive --; Law 18; If All Else Fails, Change Your Name
ER  -