Cheverton, Peter. <br/><br/>
Key marketing skills :  strategies, tools, and techniques for marketing success / 
Peter Cheverton  
 - 2nd ed. 
 - New Delhi ;  Kogan Page,  2010. 
 - xiii, 383 p. :  ill. ;  25 cm. +  1 CD-ROM  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788175545458 
<br/><br/><label>LCCN: </label>2004017032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C52254 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHE