TY  - BOOK
AU  - Cheverton,Peter
TI  - Key marketing skills: strategies, tools, and techniques for marketing success 
SN  - 9788175545458
AV  - HF5415 .C52254 2004
U1  - 658.8 22
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0420/2004017032.html
ER  -