Hammond, James,  1952- <br/><br/>
Branding your business :  promoting your business, attracting customers and standing out in the market place / 
James Hammond. 
 - London ;  New Delhi :  Kogan Page Limited,  c2008. 
 - xii, 255 p. :  ill. ;  24 cm. 
 - Sunday Times business enterprise series .
<br/><br/> At head of title: The Sunday times. 
<br/><br/>Includes bibliographical references (p. [247]-249) and index. 
<br/><br/><label>ISBN: </label>9780749454692 0749454695 
<br/><br/><label>LCCN: </label>2007047429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Consumer behavior.<br/>Brand name products--Psychological aspects.<br/>Senses and sensation.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .H36 2008 
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAM