TY  - BOOK
AU  - Hammond,James
TI  - Branding your business: promoting your business, attracting customers and standing out in the market place 
T2  - Sunday Times business enterprise series
SN  - 9780749454692
AV  - HF5415.1255 .H36 2008
U1  - 658.827 22
PY  - 2008///
CY  - London, New Delhi
PB  - Kogan Page Limited
KW  - Branding (Marketing)
KW  - Management
KW  - Consumer behavior
KW  - Brand name products
KW  - Psychological aspects
KW  - Senses and sensation
KW  - Communication in marketing
N1  - At head of title: The Sunday times; Includes bibliographical references (p. [247]-249) and index
UR  - http://www.loc.gov/catdir/toc/fy0804/2007047429.html
ER  -