Understanding digital marketing : marketing strategies for engaging the digital generation /
Damian Ryan and Calvin Jones.
- 2nd ed.
- London : Kogan Page, c2012.
- xv, 283 p. : ill. ; 23 cm.
Includes index.
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
9780749464271
2011040583
Internet marketing. Social media. Strategic planning. Marketing--Management.