TY  - BOOK
AU  - Ryan,Damian
AU  - Jones,Calvin
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation 
SN  - 9780749464271
AV  - HF5415.1265 .R93 2012
U1  - 658.872 23
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes index; Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?
ER  -