TY  - BOOK
AU  - Cheverton,Peter
TI  - Key account management in financial services: tools and techniques for building strong relationships with major clients 
SN  - 9788175545304
AV  - HG173 .K49 2004
U1  - 332.10688 22
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Financial services industry
KW  - Management
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0421/2004019046.html
ER  -