Belch, George E <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 
by George E Belch, Michael A Belch and Keyoor Purani 
 - 7th ed. 
 - New Delhi  TMH  c2007, 2010 
 - xxxiii, 1075p 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.113 BEL