TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research
SN  - 9788126529353
AV  - HF5415.2 .M3823 2010
U1  - 658.83 
PY  - 2011///, c2010
CY  - New Delhi
PB  - Wiley India
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -