Loudon, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Loudon, Albert J. Della Bitta 
 - 4th ed. 
 - New Delhi :  MGH,  2013,  
 - xxiii, 788 p. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU