Direct marketing in action: cutting edge strategies for finding and keeping the best customers 
Edited by Andrew R Thomas, Dale M Lewison, William J Hauser and Linda M Foley 
 - Delhi  MacMillan  c2007, 2008 
 - xiv, 218p 
<br/><br/><label>ISBN: </label>9780275992231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 DIR