Kurtz, David L  <br/><br/>
Principles of marketing 
by David L Kurtz and Louis E Boone 
 - 12th ed 
 - New Delhi  Cengage Learning  c2006 
 - lii, 655p 
<br/><br/><label>ISBN: </label>9788131502938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KUR