TY  - BOOK
AU  - Shah, Kruti                
AU  - D'Souja, Alan
TI  - Advertising and promotions : an IMC perspective
SN  - 9780070080317
U1  - 659.113 SHA 
PY  - 2010///
CY  - New Delhi
PB  - TMH
KW  - Advertising
ER  -