Saxena, Rajan <br/><br/>
Marketing management 
by Rajan Saxena 
 - 4th ed 
 - New Delhi  TMH  c2009 
 - xxix, 883p 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 SAX