Lal, Rajiv                    <br/><br/>
Marketing management: text and cases 
by Rajiv Lal, John A Quelch and V Kasturi Rangan         
 - New Delhi  TMH  c2005, 2010 
 - xiii, 812p 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LAL