TY  - BOOK
AU  - Lal, Rajiv                   
AU  - Quelch, John A
AU  - Rangan, V Kasturi
TI  - Marketing management: text and cases
SN  - 9780070603950
U1  - 658.8 LAL 
PY  - 2005///, 2010
CY  - New Delhi
PB  - TMH
KW  - Marketing
ER  -