Yadin, Daniel L. <br/><br/>
The international dictionary of marketing :  over 2000 professional terms & techniques / 
Daniel Yadin. 
 - New Delhi :  Kogan Page,  2006. 
 - v, 441 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749449247 0749449241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>Dewey Class. No.: </label>658.8003  / YAD