Brand management /  
Mahima Sagar ... [et.al.] 
 - New Delhi :  Ane Books,  2012. 
 - 214 p. 
<br/><br/>Introduction to brands -- Elements of brand management -- Brand identity -- Brand image: customer's perception of brand identity -- Brand personality: carrier of brand identity -- Brand communication -- Brand positioning -- Brand equity -- Brand extension -- Ethical brand positioning: a new tool for distinctive positioning -- Product management 
<br/><br/><label>ISBN: </label>9788180522833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA