Kotler, Philip <br/><br/>
Marketing moves: a new approach to profits, growth, and renewal 
by Philip Kotler, Dipak C. Jain and Suvit Maesincee 
 - Boston, Mass. :  Harvard Business School Press,  c2002. 
 - xii, 193 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 167-180) and index. 
<br/><br/><label>ISBN: </label>1578516005 
<br/><br/><label>LCCN: </label>2001039445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Telemarketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT