TY  - BOOK
AU  - Kotler,Philip
AU  - Jain,Dipak C
AU  - Maesincee, Suvit 
TI  - Marketing moves: a new approach to profits, growth, and renewal
SN  - 1578516005
U1  - 658.8 KOT 
PY  - 2002///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Telemarketing
KW  - Management
N1  - Includes bibliographical references (p. 167-180) and index
ER  -