Evans, James R.  1950- <br/><br/>
Business analytics :  methods, models, and decisions / 
James R. Evans. 
 - Boston :  Pearson,  c2013. 
 - xvii, 665 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction to business analytics -- Introduction to structured query language -- The relational model and normalization -- Database design using normalization -- Data modeling with the entity-relationship model -- Transforming data models into database designs -- SQL for database construction and application processing -- Database redesign -- Managing multiuser databases -- Managing databases with SQL server 2008 R2 -- Simulation and risk analysis -- Introduction to data mining -- Linear optimization -- Applications of linear optimization -- Integer optimization -- Nonlinear and non-smooth optimization -- Optimization models with uncertainty -- Decision analysis -- Appendix -- Glossary -- Index. 
<br/><br/><label>ISBN: </label>9780132950619 (pbk.) 0132950618 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.<br/>Industrial management--Statistical methods.
<br/><br/><label>Dewey Class. No.: </label>658.401  / EVA