Westwood, John,  1947- <br/><br/>
How to write a marketing plan / 
John Westwood. 
 - 4th ed. 
 - New Delhi :  Kogan Page,  2013. 
 - xii, 172 p. :  ill. 
 - Creating success .
<br/><br/>Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W48 2013eb 
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES