TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
AV  - HF5415.13 .W48 2013eb
U1  - 658.802 23
PY  - 2013///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
KW  - Management
N1  - Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market
ER  -