Hammond, James,  1952- <br/><br/>
Branding your business :  promote your business, attract customers, build your brand through the power of emotion / 
James Hammond. 
 - Rev. ed. 
 - London ;  Philadelphia, PA :  Kogan Page,  2011. 
 - vii, 276 p. ;  ill. ;  22 cm. 
<br/><br/> Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.  Subtitle from cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749462963 (pbk.) 0749462965 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Consumer behavior.<br/>Brand name products--Psychological aspects.<br/>Senses and sensation.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAM