The business marketing course : managing in complex networks
by David Ford ; Pierre Berthon ... [et al.].
- Chichester, West Sussex, England ; New York : J. Wiley, c2002.
- xv, 238 p. : ill. ; 24 cm.
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
0471877220
2001056905
Marketing. Marketing--Management. Business networks--Management.