TY  - BOOK
AU  - Ford,David
AU  - Berthon,Pierre
ED  - IMP Project Group.
TI  - The business marketing course : managing in complex networks 
SN  - 0471877220
U1  - 658.8 FOR 
PY  - 2002///
CY  - Chichester, West Sussex, England, New York
PB  - J. Wiley
KW  - Marketing
KW  - Management
KW  - Business networks
N1  - "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley034/2001056905.html
UR  - http://www.loc.gov/catdir/toc/wiley021/2001056905.html
UR  - http://www.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
ER  -