TY  - BOOK
AU  - Levinson,Jay Conrad
AU  - Lautenslager,Al
TI  - Guerrilla marketing in 30 days
SN  - 1932531297
U1  - 658.8 LEV 
PY  - 2005///
CY  - [Irvine Calif.]
PB  - Entrepreneur Press
KW  - Marketing
KW  - Advertising
N1  - Includes index; The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond
UR  - http://www.loc.gov/catdir/enhancements/fy0669/2004061997-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0739/2004061997-b.html
ER  -