Dolan, Robert J <br/><br/>
Marketing management : text and cases  
by Robert J. Dolan 
 - Boston :  McGraw-Hill Irwin,  c2002. 
 - ix, 498 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Previously published: Homewood, IL : Irwin, c1993. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>007249980X  
<br/><br/><label>LCCN: </label>2001045238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 DOL