Perreault, William D. Essentials of marketing : a marketing strategy planning approach by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. - 12th ed. - New York : McGraw-Hill/Irwin, c2010. - xxxix, 691 p. : ill. (some col.) ; 28 cm. Includes bibliographical references and indexes. ISBN: 9780073404813 LCCN: 2009031814 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 PER