The portable MBA in marketing
by Charles D. Schewe and Alexander Watson Hiam
- 2nd ed
- New York : Wiley, c1998.
- xiii, 497 p. ; 26 cm.
- The portable MBA series .
Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992.
Includes bibliographical references (p. 475-477) and index.