Parasuraman, A <br/><br/>
Techno-ready marketing 
by A Parasuraman and Charles L Colby 
 - New York  Free Press  c2001 
 - xiv, 224p 
<br/><br/><label>ISBN: </label>9781416576631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>technological innovations--Management<br/>Technological innovations--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PAR