TY  - BOOK
AU  - Parasuraman, A
AU  - Colby, Charles L
TI  - Techno-ready marketing
SN  - 9781416576631
U1  - 658.8 PAR 
PY  - 2001///
CY  - New York
PB  - Free Press
KW  - technological innovations
KW  - Management
KW  - Technological innovations
KW  - Marketing
ER  -