Rural marketing /
Pradeep Kashyap
- 2nd ed.
- New Delhi : Pearson, 2013, c2012.
- xxv, 301 p.
The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing