TY  - GEN
AU  - Kashyap, Pradeep
TI  - Rural marketing / 
SN  - 9788131760352
U1  - 658.8 
PY  - 2013///, c2012
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing
ER  -