Advertising and promotion : an integrated marketing communications approach
by Chris Hackley
- 2nd ed.
- London Sage Publications, c2010.
- xvii, 333 p. : ill. ; 24 cm.
Includes bibliographical references (p. [311]-322) and index.
9781849201469
2009932899
Advertising. Advertising--Social aspects. Sales promotion. Advertising--Brand name products.