TY  - BOOK
AU  - Hackley,Chris
TI  - Advertising and promotion : an integrated marketing communications approach 
SN  - 9781849201469
U1  - 659.1 HAC 
PY  - 2010///
CY  - London
PB  - Sage Publications
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes bibliographical references (p. [311]-322) and index
ER  -