Clow, Kenneth E  <br/><br/>
Integrated advertising promotion and marketing communication 
by Kenneth E Clow and Donald Baack 
 - 3rd ed 
 - New Delhi  Pearson  2009 
 - 537p 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO