TY  - BOOK
AU  - Van Dyck,Fons
TI  - Advertising transformed: the new rules for the digital age 
SN  - 9780749471484
AV  - HF5823 .V24 2014
U1  - 659.1 23
PY  - 2014///
CY  - London
PB  - Kogan Page Limited
KW  - Advertising
KW  - Technological innovations
KW  - Internet advertising
KW  - Digital media
N1  - Includes bibliographical references
ER  -