TY  - BOOK
AU  - Morrison,Janet
AU  - Morrison,Janet
TI  - The global business environment: meeting the challenges 
SN  - 9780230395091
AV  - HF1359 .M672 2011
U1  - 658.18 22
PY  - 2011///
CY  - New Delhi
PB  - Palgrave Macmillan
KW  - International economic relations
KW  - International business enterprises
KW  - International trade
KW  - Globalization
KW  - Economic aspects
KW  - Competition, International
N1  - Rev. ed. of: The international business environment / Janet Morrison. 2006; Includes bibliographical references and indexes; Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies in globalized world  -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- The Political Environments -- The Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility -- Critical themes in perspective
N2  - "This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"--
ER  -