TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research : : an applied orientation 
SN  - 9788131723173
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing Research
ER  -