TY  - BOOK
AU  - Brown, Thom
TI  - Philosophy of branding: great philosophers think brands
SN  -  0749443235
U1  - 658.82701 BRA 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Philosophy
KW  - Business names
KW  - Product management
ER  -