Beyond branding: how the new values of transperency and integrity changing the world of brands 
Edited by Nicholas Ind 
 - London  Kogan Page  2008 
 - xviii, 236p 
<br/><br/><label>ISBN: </label>9780749442125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business choice<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 BEY