TY  - BOOK
AU  - Ind, Nicholas
TI  - Beyond branding: how the new values of transperency and integrity changing the world of brands
SN  - 9780749442125
U1  - 658.827 BEY 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Business choice
KW  - Product management
ER  -