Lee, Kiefer  <br/><br/>
Global marketing management: changes, challenges and strategies 
by Kiefer Lee and Steve Carter 
 - 2nd ed 
 - Oxford  Oxford University Press  c2009 
 - xxvii, 565p 
<br/><br/><label>ISBN: </label>9780199601363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.84 LEE